NEW GEAR: FUJIFILM GFX ETERNA 55

We are happy to announce that Fujifilm GFX ETERNA 55 is now available for rent!

Anchored by a 44x33mm (55mm diagonal) GFX large format sensor and Fujifilm’s image science, this camera delivers deep tonal gradation and organic highlight-to-shadow transitions. Dual base ISO and an optical low-pass filter tuned for cinema lay the foundation for pristine footage.

A built-in electronic variable ND, 20 Film Sim modes + 3D LUT support, and robust codec options (Apple ProRes, RAW) give you exposure control and creative flexibility on set. Broad format support (Open Gate, anamorphic, Super 35) adds lens and visual versatility.

This is large format cinema reimagined — ready for feature films, commercials, or high-end storytelling.